Affiliate Disclosure
Plain-English, FTC-compliant: how the site is funded, and why it doesn't change our picks.
The short version
Dial & Lume is free to read because some of the product links on the site are affiliate links. If you click one and buy something, we may earn a small commission — at no extra cost to you. That commission is how we keep the lights on. It does not change which watch or winder we recommend, and it never will.
Amazon Associates
Dial & Lume is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate we earn from qualifying purchases. Our Amazon links carry our Associates tag (t5watches-20). We may add other retailers or brand-direct programs over time; when we do, the same rules apply and we’ll disclose them here.
How to spot the links
Buy buttons and product links that may earn us a commission go through a /go/ link and open at the retailer in a new tab. Each one is marked #adand carries a link back to this page. Prices shown next to those buttons come from a live daily check and are stamped with the date; where we can’t verify a current price, the button reads “Check price on Amazon” instead of a number.
Why it doesn’t bias our picks
Two reasons. First, principle: our whole value to you is honesty, and a recommendation you can’t trust is worth nothing. Second, structure: we’ll recommend a cheaper watch over a pricier one whenever it’s the better buy, even though the cheaper one usually pays us less — and we’ll tell you when to skip a purchase entirely, which pays us nothing at all. How we actually choose is spelled out on our methodology page, and the rules we hold to are in our editorial policy.
Questions
If anything here is unclear, or you want to know whether a specific link earns us a commission, get in touch— we’re happy to answer.